During Milano Design Week, Serralunga brings its vision of contemporary design to two iconic locations in the city, through installations that combine aesthetics, material innovation, and sustainability.
NH Collection Milano CityLife Hotel: Design and Hospitality in the Lobby
At NH Collection Milano CityLife, Serralunga curates the lobby setup in collaboration with Bollini Interiors.
A design intervention that transforms the reception area into an immersive environment, where:
- design and functionality coexist
- material and light interact with the architecture
- furnishings become an integral part of the guest experience
The lobby becomes a relational space, designed to enhance both transition and stay.
Cascina Merlata – Uptown: Outdoor Living, Sustainability, and Material Research
Within the green setting of Cascina Merlata – Uptown Park, Serralunga presents a selection of outdoor furniture and planters created with a new innovative finish.
At the core is the use of rice husk, a natural material derived from rice processing waste, which allows to:
- reduce environmental impact
- enhance a local supply chain
- create surfaces with a strong, natural material character
A project that redefines outdoor space as an evolved environment where design and sustainability meet.
HEXA Project: Circular Design with RiceHouse
At the heart of this experimentation is the HEXA project, developed in collaboration with RiceHouse.
HEXA represents a new approach to materials and product design:
- integration of agricultural waste with industrial design
- development of solutions aligned with the circular economy
- focus on living well-being and sustainability
An approach that goes beyond the product, expressing a new vision of contemporary living.
A Distributed Presence Telling the Story of Contemporary Design
Serralunga’s installations during Design Week are not simple displays, but true points of connection between design, material, and space.
From indoor hospitality settings to urban outdoor environments, each intervention contributes to a coherent narrative:
- design as experience
- materials as a language
- sustainability as a tangible value
Salone del Mobile RED LOUNGE
